Two former manufactured housing industry executives completed the purchase of travel trailer and fifth-wheel manufacturer Crossroads RV Inc. on Oct. 30.
Steve Snyder and Duane Rheinheimer bought Topeka, Ind.-based Crossroads from Fritz Helmuth.
Terms of the transaction were not disclosed.
Although he worked the last 12 years at Dutch Housing Inc., a unit of manufactured housing industry giant Champion Enterprises Inc., Snyder, Crossroads’ new president, has about 10 years experience in the RV industry. Snyder’s RV industry employers were Gulf Stream, Cobra, Georgie Boy and Skyline.
Rheinheimer, Crossroads’ vice president of operations, spent his entire career in manufactured housing, at Dutch Housing and the Redman Industries Inc. unit of Champion.
Crossroads builds the Prep Series of travel trailers and the All American brand of fifth-wheels, both of which Snyder describes as “mid to upper end” in terms of retail prices.
No immediate changes are planned to the Crossroads’ product line-up, Snyder said. Prior to the acquisition, Snyder spoke to several Crossroads dealers and he said the dealers “spoke highly of the product and they are receptive to the new management team.”
Crossroads, a four-year-old company, as about 60 dealers across North America, Snyder said.
The company will be an exhibitor at the RV industry’s national trade show in Louisville Nov. 28-30 because Helmuth made the arrangements before the sale. Snyder said he and Rheinheimer will use the Louisville show as an opportunity to speak more with dealers about how to improve the product and increase sales.
Snyder and Rheinheimer have most of their experience in production so they, first, will look to make the company’s 25,000-square-foot, 30-employee plant “more production-friendly to improve product quality. We’ll take it one step at a time.”