CrossRoads RV Co., a subsidiary of Thor Industries Inc., announce the appointment of Nate Nickell as vice president, sales, effective immediately.

As part of a larger Thor Industries’ leadership reorganization to increase subsidiaries’ commitment to dealer partner support, Nickell will lead the sales efforts for all CrossRoads and Redwood product lines.

“This group is laser-focused on building the best, feature packed, high-quality products available on the market today. Our lean product offering allows us to adapt and continually enhance our products in an ever-changing marketplace,” Nickell said in a press release.

Nickell joined Thor Industries in 1999 and has risen through the Keystone RV and CrossRoads organizations, most recently serving as the general manager for the Sunset Trail, Cruiser and Redwood brands.

Matt Zimmerman, Thor RV Group manager, noted, “Nate is a natural relationship-focused leader, and relationships are the core of what separates CrossRoads RV from other manufacturers. His ability to work hand-in-hand with our partners to provide ultimate value and support, makes him the ideal person for this role.”