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CrossRoads RV announced the launch of a new service/support program, the 12-Point Promise, effective Sept. 1.

“We took a look at our current warranty process from the point of view of the dealer and the retail owner. We realized it could be improved,” said Don Emahiser, president of the Topeka, Ind.-based Thor Industries Inc. subsidiary. “The result is a genuine warranty package that allows CrossRoads dealers to provide world-class service to their customers.”

Emahiser said that the 12-Point Promise Program provides “a comprehensive platform for all aspects of owner satisfaction from delivery to maintenance to service.” It will also benefit existing customers as CrossRoads dealers are better prepared to service their needs. Complete information on the 12-Point Promise will be rolled out at the upcoming Thor Open House, Sept. 18-20 at the RV/MH Hall of Fame in Elkhart.

“We truly believe the 12-Point Promise program is a tremendous value to CrossRoads dealers,” said Emahiser.