CrossRoads RV has unveiled the second phase of its new website.
The “real-time inventory search” will allow customers to find the exact floor plan, décor and options at a CrossRoads RV dealer located closest to their location, according to a news release from the Topeka, Ind.-based RV manufacturer. “Real-time inventory search, also known as “Locate Your RV,” is an industry first, customers can search over 380 dealer inventories and over 200 different floorplans in a matter of just a couple of minutes.
“CrossRoads RV is committed in providing its customers with tools that are creative, technologically sound and easy to navigate. We want to bring our customer’s needs and the dealer inventory together; this state of the art website does this,” said Nate Nickell, vice president of sales and marketing.
“Phase 2 of the CrossRoads RV website offers retail customers and dealers ‘cutting edge’ technology at their finger tips,” Nickell continued. “CrossRoads RV is one of just a few companies in the RV industry with a high tech infrastructure that can be passed through to the web. This provides ‘real time inventory’ information from each dealer on a daily basis. Our website consistently tallies over 50,000 visitors per month. This tool will instantly direct these visitors to the exact dealer and floor plan they are interested in, instead of the painstaking process of multiple phone calls or driving miles only to realize the dealer has sold the floor plan you wanted to see.”
“We have made the investment in this technology to reward dealers who have invested in CrossRoads RV,” said Mark Lucas, president. “Stocking dealers will see pre-qualified and knowledgeable buyers looking to purchase from inventory, rather than ordering a retail sold unit. The end result will be increased closing ratios, elimination of aged inventory, higher turn rates, greater market share and potentially dealers will trade stock units.”
CrossRoads RV manufactures a wide variety of aluminum-framed travel trailers and fifth-wheels at five plant locations. CrossRoads RV products are distributed through dealers throughout the United States, Canada, France, Japan and Australia. CrossRoads RV is a division of Thor Industries Inc.