In response to growing market demand, Topeka, Ind.-based CrossRoads RV is ramping up production of its Sunset Trail and Sunset Reserve travel trailer lines, adding workers at both the manufacturing and sales levels.
“Customers drive demand and we have created market demand by creating products that exceed customers’ expectations,” said General Manager Tom Montague in a press release, noting Sunset is part of the company’s lightweight division. “Customers want what Sunset Trail delivers – innovation, performance and utility. We see the recent surge in demand as a good indicator that we are on the right track.”
Montague reported that effective June 4, the lightweight division added Darren Williams as Midwest regional sales manager. Other regional sales managers include: Dan Seits covers the East Coast; Trent Bontrager is West Coast regional sales manager with new territory in Alberta and British Columbia; Micah Hicks is responsible for most of Canada; while Will Gonyon will have Western Canada, Texas and most of the Great Plains states.
“Our dealers expect excellent service. This personnel addition and responsibilities shift combined with our increase in production means we are poised to meet our dealers’ needs both now and in the future,” states John Fisher, lightweight division product manager.