Cruise Inn, a brand of RV parks, campgrounds and cabins with 14 locations in six states, announced that Mari Garland, co-owner of Junction West RV Park in Grand Junction, Colo., has been elected to the National Association of RV Parks and Campgrounds (ARVC). According to a press release, Junction West RV Park is part of the Cruise Inn network.
Representing Voting Area 5, Garland continues to make an impact on the outdoor hospitality industry since she and her husband, Tom, bought their park in 2007. She served on the board of the Colorado Campground and Lodging Owners Association (CCLOA) for six years, including two one-year terms as vice president and a three-year stint as co-president with her husband, and was a member of the ARVC Advisory Council in 2011.
“It is an honor to serve on the national level and represent the many family-owned campgrounds in my district. They have so much experience in the industry and offer such a unique perspective, so I welcome the opportunity to look out for their needs. I also look forward to being a national voice for outdoor hospitality and continuing to raise the professionalism of our industry,” said Garland.
Garland’s election during the recent 2014 Outdoor Hospitality Conference and Expo in Las Vegas was immediately followed by Cruise Inn’s first annual brand conference. Held at the Hard Rock Hotel & Casino, the event allowed Cruise Inn park owners to meet each other and members of the corporate team, and included a series of interactive seminars and discussions pertaining to sales and marketing, revenue management, technology, customer relations and third-party operators.
“The conference was a great opportunity to meet fellow Cruise Inn members and I really enjoyed all the educational opportunities designed to increase revenue at our parks,” said Garland. “In particular, I appreciated the confirmation of the trend toward guests booking through OTAs, and seeing how being part of Cruise Inn will put my park on the leading edge and in the strongest business position. I also liked learning about the international exposure that Cruise Inn is able to provide, as I previously wasn’t in a position to reach that audience on my own.”