Cummins Inc. announced that Brian Ondre is the new president, Rocky Mountain region, for Cummins Sales and Service North America. The region, located across the U.S. in New Mexico, Arizona, Montana, Colorado, Utah, Wyoming, Nevada and Idaho, serves customers in a wide variety of applications including, agriculture, construction, oil and gas, fire and emergency, recreational vehicles, on highway and transit, defense, rail and power generation.

According to a press release, Cummins Rocky Mountain also oversees a range of operations in Northern Mexico in support of remote mining activities in the Sierra Madre region. The Rocky Mountain region has approximately 1,000 employees in the U.S. and Mexico.

“Brian embodies the leadership traits necessary to build great teams, coach and develop leaders, and drive strategic initiatives to meet and exceed our customers’ expectations,” said Jenny Bush, vice president, Cummins Sales and Service North America.

Ondre earned his bachelor’s from the University of Michigan and began his career with General Motors, where he worked in a variety of roles in the manufacturing space. He joined Cummins Rocky Mountain in 2004 after completing his MBA at University of Colorado’s Leeds School of Business. Soon after that, he ran branch operations in the Idaho market, and later, returned to Denver where he eventually became the vice president of operations for the Rocky Mountain region. In that role, Ondre had branch operational responsibilities in addition to technical support, service excellence, training and safety.

Ondre was previously executive director, North America Business Growth and Improvement for Cummins Sales and Service North America, where he developed the Branch Performance Excellence program, which sets basic principles and operating guidelines to build and maintain branch operations.