CURT Manufacturing LLC, a leading manufacturer and marketer of U.S.-made towing products headquartered in Eau Claire, Wis., is taking a fresh look at its marketing department under the leadership of the new senior vice president of sales and marketing, Joe Thompson.
According to a company release, Thompson comes to CURT with more than 28 years of experience in consumer product sales and marketing leadership positions.
He has served as the vice president of sales and marketing at a number of companies, including one of the leading automotive accessory companies in the industry.
As the new senior vice president of sales and marketing at CURT, Thompson will be driving sales and marketing efforts through a variety of channels. He will be managing the company brands, marketing communications and digital marketing.
CURT officials said they are “happy to welcome Joe Thompson to the team. We are looking forward to the ideas and contributions he will make to continue CURT’s growth and ultimately improve customer satisfaction.”