CURT Group, a distributor of towing products and truck accessories, announced the launch of all-new websites for three of its brands.
Curtmfg.com, ariesautomotive.com and luvernetruck.com have been redesigned with a new mobile-responsive platform, simplified navigation and enhanced vehicle lookup, the company reported in a press release.
The websites, which went live April 3, feature a bold, uncluttered design, improved functionality and simplified taxonomy for a user-friendly experience. At the top of the homepage, visitors will find an updated category menu, colorful carousel and powerful vehicle lookup. There are also links to other brands within CURT Group, providing easy access to see all of its products. Further down are featured items and the latest news and events.
There is also an extensive lifestyle section, giving visitors a chance to explore products through their own preferred hobbies and interests. The sites also offers One an SEO-optimized, unified platform that provides a user-friendly navigational experience.
Other features include:
• A drop-down menu provides a simple, straightforward path to products.
• Each category page has also been streamlined to be more product-focused while CURT created a new filtering system within each category, allowing visitors to sort by size, weight, finish and more.
• A vehicle lookup tool allowing user to search a vehicle by year, make and model and quickly find the parts that fit their vehicle.
The launch of these three new websites represent the initial phase in a renovation of the CURT Group’s online presence. Some of the next steps include a unified shopping cart system, a “My Garage” tool to save and apply parts to multiple vehicles and more advanced digital marketing capabilities. Later this year, the company will be extending these renovations with new websites for UWS and RETRAC.