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LUVERNE, a manufacturer of truck, commercial van and SUV accessories since 1963, has unveiled a new logo coinciding with the recent launch of a new website.

According to a press release, the logo features an updated design, representing the company’s “commitment to innovation and forward-thinking, while staying true to its core values.”

The new logo was designed by the in-house creative team at CURT Group, parent to LUVERNE. The team worked together with multiple departments to ensure the logo best represented the brand by considering shape, color and style. Multiple revisions were implemented and feedback was gathered from sales, marketing, and product development prior to the finalized design.

The new logo will be featured at SEMA 2018 as well as all other print and digital assets in the next several months.