CURT, a supplier of U.S.-made hitches and a complete line of towing products, announced the launch of the Tested. Proven. Safe. campaign, according to a press release.
The company, currently marking its 25th year of operation, noted that the campaign’s objective is to highlight advancements in its testing technologies, product innovation and to demonstrate value to its customers.
“We continue to set the pace for testing and safety in the industry and plan to take it to the next level,” said CURT Director of Engineering Robert Krouse. “Our Wixom (Mich.) testing facility gives us the opportunity to test each and every product to the most stringent standards. CURT performs a variety of tests, including fatigue and static strength for weight carrying and weight distributing hitches. We also have capabilities to do real-time, on-vehicle, three-axis testing, similar to the European CARLOS.TC test, so that every hitch passes SAE J684 or J2638 proposed protocols.”
The company applies a co-cured finishing process to protect products from rusting. Each hitch is covered inside and out with a rust-resistant liquid Bonderite coating and is then shielded with a highly durable powder coat.
In addition, CURT has developed a new line of potted enclosures for converters and T-connectors, sealing them with an epoxy resin that protects the internal circuits from the elements. Each new design goes through an extensive salt-spray test and environmental test to ensure long-lasting dependability.
As part of the campaign, CURT will share stories from consumers who have used their products over the years. “It’s one thing to say we test, but we want to share what’s really happening out in the field,” said Director of Marketing Travis Machler. “The best way to do this is through our customer’s own experiences.”
These stories will be highlighted in CURT’s marketing collateral, advertisements, as well as user testimonial videos.
Click here to learn more about CURT’s “Tested. Proven. Safe.” campaign.