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Daimler AG is doing away with its Sterling truck brand, the platform for Gulf Stream Coach Corp.’s 2009 SuperMax Class C motorhome.
“Based on what we can tell, a version will still be available from a plant in Mexico, but it won’t have the Sterling nameplate,” said Claude Donati, Gulf Stream’s executive vice president for motorized. “But they are planning to make some specification changes for the 2010 model year so we are assessing the situation. We’re good for 2009.”
Gulf Stream in June debuted the 31- to 34-foot, 19,500-pound GVWR Sterling SuperMax with an oversized cabover loft and a base MSRP of $95,000.
In a release, Daimler, a German concern, said it would lay off 3,500 workers in its North American truck division while closing two factories in the U.S. and Canada in response to depressed demand.
Truck manufacturing at its St. Thomas, Ontario, plant will end next March, when its current agreement with Canadian Auto Workers members at the facility expires. An Oregon truck plant also will close in June 2010.
The Stuttgart-based company said it will make additions to its Freightliner and Western Star lines to cover market segments that the Sterling brand has served.
By mid-2010 Western Star production will be assigned to a plant in Santiago, Mexico, while Freightliner-brand military vehicles will be produced at one of its facilities in the Carolinas.
Shedding the Sterling brand and shutting down the factories, according to Daimler, came “in response to continuing depressed demand across the industry and structural changes in the company’s core markets.”