Dealers selling both motorhomes and towable RVs could engage in one-stop shopping this past weekend because Damon Corp. and the Elkhart Division of Keystone RV Co. conducted their dealer meetings at the same time at the Century Center in South Bend, Ind.
Damon now builds only Class A motorhomes and park models because it sold its towable RV manufacturing business to Keystone. The transaction closed on May 1, so both companies believed it would be more affordable and convenient, particularly for the dealers who carried Damon motorized and towable units, to hold their dealer meetings at the same time and location.
During the gathering, Damon introduced model year 2001 versions of its Challenger, Day Break, Escaper, Intruder and Ultrasport Class A’s and new park models.
Meanwhile, Keystone introduced the new Laredo mid-profile fifth-wheel and the Litehouse line of ultra-light and expandable travel trailers.
The Litehouse line formerly was known as the Camplite Ultra. Now, the Camplite line is strictly folding campers, said Bill Fenech, vice president and general manager of Keystone’s Elkhart division.
Damon RV Division President Gary Groom said the sale of the towable business “allowed us to focus on our Class A’s so we are able to make product-specific decisions in a more rapid and focused manner.”
Meanwhile, Keystone’s exclusive focus on the towable segment allowed the company to lower the prices on the lines it acquired from Damon and to make them “more user friendly,” Fenech said