Since its founding in 2010 with six employees, B. Young RV has grown to 70 workers and continues to expand as it purchased 27 acres in Southwest Washington with plans to build a new location that is projected to open in spring 2018.
“Our goal is to always be moving forward and raising the bar,” said owner Bruce Young in a press release, noting that in 2016, the dealership opened an off-site service center, a body collision center, and hired several technicians to supplement the growth.
The dealership is crediting part of that growth cycle to maintaining a strong digital presence, partnering with Dealer Spike in 2013.
“Today’s consumer likes to do the majority of their shopping online before they get here,” Young said. “Most of our customers come in pretty well-armed and well-educated from looking at our website. They know what they’re looking at in terms of price structures and products available.”
Although the dealership still uses traditional advertising methods on both TV and radio, Young noted, “Realistically, though, our website gives us the best return on investment. It also helps us attract new customers.”
In addition to online advertising, Young said the dealership chose to partner with Dealer Spike for search engine marketing (SEM) and a platinum-level search engine optimization (SEO) package, along with a newer product – reputation management.
“It works really well,” said Staci Holbrook, B. Young RV’s inventory manager. “The team at Dealer Spike sees both our good and bad reviews and notifies us. We’re able to respond much more quickly.”
Jay Mason, CEO of Dealer Spike, stated, “We are proud to partner with B. Young RV as a top-class RV dealer, and in addition to that, an exceptional client to work with. Bruce and his team are well-educated in the space of digital marketing, and they’ve implemented strategies that clearly work and show results.”
For more information, visit www.byoungrv.com.