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More than 500 RV dealerships have already signed up for the 2002 Go RVing consumer lead distribution program, and three out of four of those dealers are using the online lead delivery system available from the “dealers only” section of the Go RVing website, www.gorving.com.
The leads contain the names of people who request RV product information through the toll-free phone number included in the Go RVing national advertising campaign and the Go RVing website.
“I enjoy the freedom to get the leads at my convenience, instead of waiting for leads monthly,” said Alan Libove, vice president and co-owner of Hitcharama RV in Turnersville, N.J.
“Online lead delivery saves dealerships administrative time and allows our sales and marketing people to contact prospective buyers quickly,” added Tom Stinnett, principal of Tom Stinnett RV Center, Clarksville, Ind., and chairman of the Recreation Vehicle Dealers Association (RVDA) Market Expansion Committee.
All dealers signed up for Go RVing lead distribution get the information via e-mail and it can be merged into word processing programs or spreadsheets to make contacting customers more efficient. Because it is delivered electronically, the leads are available to dealers 24 hours a day, seven days a week.
Dealers also can ask to have leads mailed to them as a packet each month through September.
The cost of the lead program this year is $125, the same as it was last year.
To sign up for the 2002 Go RVing Dealer Lead Distribution program, send an e-mail to the RVDA at [email protected], visit the RVDA’s website, www.rvda.org, or call the association in Fairfax, Va., at (703) 591 7130.