The members of a 20-Group have formed an advertising cooperative and plan to establish an on-line bulletin board to gather consumer input about their experiences with RV dealers.
The Association of RV Advisors (ARVA) recently took out a full-page color ad in Family Motor Coaching Magazine. Fifteen members of the 20-Group divided the cost of the ad, which included telephone numbers for their dealerships.
Lee Berryman of Performance Inc., Chantilly, Va. facilitates the 20-Group, although Berryman has no relationship with ARVA.
“We eventually want to have a basic on-line information center about RV dealerships,” said Jason Shadrick, media director for C&D Motorhomes, San Diego, Calif. “We are testing it out to see what kind of response we get.”
The association includes such well-known RV dealerships as Paul Everet’s RV Country, Fresno, Calif., and Stout’s RV Sales, Greenwood, Ind. Others include Alpin Haus, Amsterdam, N.Y.; Bretz RV & Marine, Missoula, Mont.; Crystal Valley RV Center, Crystal Lake, Ill.; General Trailer, Wixon, Mich.; Holiday World of Houston, Houston, Texas; McClain’s RV Super Store, Lake Dallas, Texas; Meyers Campers, Caledonia, N.Y.; Olinger Travel Homes, Hillsboro, Ohio; Sirpilla RV Center, Akron, Ohio; Tom Shaeffer’s Travel Center, Shoemakersville, Pa.; Travel Land Leisure Vehicles, Langley, B.C., and Blaine Jensen & Sons RV Center, Kaysville, Utah.
The association has no chairman, Shadrick said, but operates by consensus.
“At this point, the major thing that the association is doing is promotional activity,” said Blaine Jensen, president Craig Jensen & Sons RV Center. “That doesn’t mean that it can’t be something else. At this point, we have no definite plans. We are just starting down this road.”
Shadrick said the association will decide early next year whether to expand into areas other than common advertising.
The on-line bulletin board would allow consumers “to have a forum to talk about where they have been treated well and where they have been treated poorly,” Shadrick said.
It hasn’t been decided if the association will expand ARVA’s membership beyond the 20-Group, Shadrick added.