Adding further evidence of a banner year for the RV industry, Statistical Surveys Inc. reported that towable retail sales climbed 10.3% in 2014, spurred by a 24.4% increase during December. All segments showed year-over-year gains for the month.
Towable results by category showed:
• Sales for the high-volume travel trailer sector shot up 30.5% for the month and 12.3% year-to-date.
• Fifth-wheel registrations gained 12.9% in December and 7.1% for the 12 months.
• Folding camping trailer sales were up 5.4% for the month but dipped 2.8% for the year.
• Recreational park trailer sales gained 38.7% in December and 6.5% for the 12 months.
Forest River Inc. was the towable sales leader for 2014 with a 36.4% market share, edging out Thor Industries Inc. which captured a 36.1% share. Jayco Inc. was No. 3 with a 12.9% share.
By segment, Forest River was No. 1 in travel trailer sales for the year with a 37.4% market share, ahead of Thor (33.6%) and Jayco (14.4%). Thor was No. 1 in fifth-wheel sales, capturing a 49.1% market share, followed by Forest River (30.4%), Jayco (8.9%) and Grand Design RV Co. (6.3%).
Forest River was the folding camping trailer sales leader for the full year with a 64% market share while Jayco (14.1%) held the No. 2 position followed by Columbia Northwest/Aliner Inc. (11.3%). In the park model segment, Kropf Manufacturing Co. Inc. was No. 1 with a 15.1% share, followed by Skyline Corp. (12.7%) and Thor (10.8%).
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell).