December motorhome retail registrations soared 27.4% compared to the same period a year ago, driving year-end totals to a 16.4% increase, according to the latest report by Statistical Surveys Inc. (SSI).
Forest River Inc. was the sales leader for 2014 with a 24.8% market share, edging out No. 2 Thor Industries Inc. which captured a 24.2% share. Winnebago Industries Inc. was third with a 20.8% share.
Sales in the Class A motorhome market grew 23.1% for the month while ending the year up 14.8%. Thor led the segment with a 23% market share followed by Winnebago (20%), Forest River (15.4%) and Tiffin Motorhomes Inc. (15.1%).
Class C registrations saw a 34.7% rise in December and posted an 18.3% gain for 2014. Forest River was the segment leader for the 12 months with a 35.7% market share, followed by Thor (25.6%) and Winnebago with 21.7% of the U.S. market.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell).