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The Denver Newspaper Agency has partnered with Internet marketing services firm Travidia Inc. to launch a recreational vehicle directory website.
According to a press release, the directory allows consumers to shop for RVs, motorcycles, watercraft, snowmobiles and ATV’s from Colorado’s most popular dealerships.
Advertisers will also be able to access the site to create listings, including logos, and link to print ads, radio commercials and television commercials.
“Travidia’s AdScripter technology gives us a powerful online solution that allows our advertisers to take control of their own advertising message,” said Fran Wills, vice president of interactive for The Denver Newspaper Agency.
Chino, Calif.-based Travidia said that its service is currently used by more than 300 newspapers nationwide. The Denver Newspaper Agency publishes The Denver Post and Rocky Mountain News.