Derema Group will again be hosting ShowUP, an event for the Marine and RV Aftermarket and the first and only Top to Top product showcase, at the Philadelphia Airport Marriott. Key dealers and distributors are invited to attend on the customer day, Wednesday Aug. 23.
Based on the feedback from last year, Derema Group is dedicating Wednesday as “customer day” so officicals can provide focus and reduce the noise constraints around video filming and vendor training. At this point, organizers are asking one or two key decision makers from key dealer and distributor groups attend so they can “see” the new products, speak with the top executives from the vendors, interact with the industry leaders who are also attending and meet the entire Derema Group sales team.
The overarching goal of this event is to provide the marketplace early insight into all products available from each brand in a non-transactional environment.
The video above, and the information below, are from last year’s event.
- Hours of video content filmed: 11 hours of raw 4K footage
- Videos produced from ShowUP: 51 completed videos
- Total times videos were viewed: 4K views, over 15,000 impressions and average % watched over 50%
- Vendor Training sessions conducted: 78
- DVS locations completed as of 12/31/2022: 53
The information is based on Vimeo metrics and information Derema gathered since the 2022 event. The content produced in August was also placed on customer sites, on Derema Virtual Store (DVS) dealer sites, and at distributor show sites, all of which are still active and in use today. An example of this content is “Derema Hall” which has been up and on the Derema site since Sept. 27, 30 days after ShowUP 2022 and the Tuesday IBEX was canceled due to a Hurricane. These past efforts enabled our brands to send new product content to the marketplace for both Marine and RV customers prior to the busy fall selling season. https://www.derema.com/showup2022/