Despite a threatening weather forecast – including a tornado warning – attendance was up by 10% and sales increased 15% at last week’s Montgomery RV Show in Alabama, according to a press release. The event ran March 2-4 at the Renaissance Convention Center.
Organizers said that despite the inclement weather, attendees were drawn to the show by advertising touting “very aggressive pricing” on a wide range of the newest 2012 models.
Surprisingly, people came from farther distances to this year’s show, including Mobile, Birmingham, Dothan, Auburn, Columbus, Ga., and Panama City, Fla.
For the second year in a row, all marketing, advertising, promotion and public relations for the RV Show were handled by D.P. Ball Advertising.