NOVI, Mich. – DexKo Global Inc., a global leader in highly engineered trailer running gear, chassis assemblies and related components, announced today that its wholly-owned subsidiary Dexter Axle Company is continuing the long-term brand strategy offering trailer parts and accessories through distribution under the trusted brand, Dexter.
During the past several years, Dexter’s steady growth has added new teammates, new customers, and new product offerings. To reduce the complexity of Dexter’s brand portfolio in the United States and Canada, the company is rebranding its TexTrail Trailer Parts, National Trailer Parts, and Marius Garon Inc, distribution businesses to Dexter.
“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” states Adam Dexter, president and CEO, Dexter. “We thank the loyal customers of TexTrail, NTP, MGI and Dexter and look forward to continuing our long-lasting relationship.”
“Watch for changes taking place over the course of the next several months. Building signs, truck graphics, business cards, websites, order documentation and many other items will transition to the Dexter logo and company name. This new brand structure will continue to bring much needed clarity, making it easier to navigate our product offering and support our customer base,” the release stated.
“Dexter is excited to continue expanding our product offering and services to the industries we serve. For sixty years, Dexter has been recognized as a leader and a strong and dependable brand within our industry. Consolidating the brands of our more recently acquired business units will bring clarity and assured stability for the next 60 years of continued partnership with all of the customers we serve. We have forged strong partnerships in numerous channels across our industry and we are committed to continuously supporting our valued partners in all aspects of our business,” according to the release.