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A 32.7% increase in retail sales of diesel-pusher Class A motorhomes was a major contributor to Fleetwood Enterprises Inc.’s return to market-share leadership in the combined gas- and diesel-engine Class A motorhome category in 2002, according to John Draheim, Fleetwood’s vice president of sales and marketing.
Fleetwood was the retail market-share leader in Class A’s every year from 1982 until 2001, when it was leap-frogged by Monaco Coach Corp.
However, Fleetwood returned to the top spot in 2002, when its dealers sold 7,692 Class A’s, which is equivalent to a 20.6% market share, according to the company, citing cited Statistical Surveys Inc. data.
Monaco slid to No. 3 in Class A’s in 2002, according to Statistical Surveys, an independent market research firm. Monaco dealers sold 6,683 Class A’s last year, which equates to an 18% market share.
Climbing to No. 2 in 2002 year was Winnebago Industries Inc. Its dealers sold 6,713 Class A’s in 2002 for an 18.1% market share.
“Our biggest gain was in the diesel segment with 2002 unit sales of 2,846, which is an increase of 32.7% over 2001,” Draheim said. “We attribute a good part of our success in the diesel market to the three new diesel brands that were introduced in 2002: Providence, Excursion and Revolution.”
Meanwhile, Fleetwood’s gas-engine Class A business was no slacker in 2002. The company’s gas Class A sales increased 14.6% last year to 4,838 units.
Fleetwood sales growth out-paced the entire Class A motorhome segment which, in terms of the number of units sold, grew by 10.1% in 2002, when compared with the industry recession year of 2001.