Just over a year ago, Dometic acquired U.K.-based Oceanair, a supplier of marine blinds. The company reported in a release that the blind line will now be marketed under the Dometic brand name and current customers and prospects will be supported by the Dometic U.S. blind systems team.
In order to meet the wide range of needs of RVers, the Dometic U.S. blind systems portfolio offers half of its blinds with automated options, allowing a complete shading set to be operated at the touch of a button. The other half of the blinds portfolio is compiled of manual options. Having automated and manual options allows manufacturers to add flexibility and personalization to the end users.
As part of the Dometic brand, the blind products are being introduced and have been embraced in new applications for RVs. The line will be on display during RVX: The RV Experience next month in Salt Lake City, Utah, with three automated and two manual blind options displayed in the Dometic booth, along with other soft goods offered from the new integration.
“The Dometic brand will open up the opportunities for these products with much broader audiences,” said Chief Marketing Officer Peter Kjellberg. “We are determined to bring superior designs to new markets, new customers, and new applications.”
“During booth design it was eye-opening to work with such experienced and trend-setting designers who have been working with luxury boats and yachts for years,” said Director of Marketing Brand Experience Laura Petee. “I am thrilled that we are able to provide these beautiful products to the RV market and elevate the interior design options manufacturers are able to provide.”