Driftwood RV Center has again been ranked New Jersey’s top RV dealer for both motorhomes and towable RVs, according to industry ranking service Statistical Surveys Inc.
Driftwood has held the number one spot for 2008 as well as year-to-date 2009.
“Everyone knows there has been a tough economic climate for the past year, but we are gratified that, through our excellent reputation with both our lenders and customers, we have been able to keep sales rolling, and actually gain market share,” said Driftwood RV Center President Scott Hayden. “It is a sure sign that people recognize our commitment to our customers.”
A family-owned business for more than 35 years, Driftwood RV Center has built its reputation on industry-leading customer service-both before and after the sale, according to Hayden. “At Driftwood, our focus is on the customer. We understand that the way to build a world-class business is to exceed the expectations of your customer,” he said. Hayden noted that a key factor in the company’s success and growth has been due to both referrals and repeat business from satisfied customers.
Driftwood RV Center, with two sales locations in South Jersey featuring everything from top of the line luxury Motorhomes to Park Models, Travel Trailers and 5th Wheels, motorhome rentals, as well as two resort campgrounds in Cape May County, is New Jersey’s Most Complete RV Center.
In the last year, the company launched a new marketing campaign, “Get the Drift” to spread the word about the RV lifestyle.
The focus of the campaign is to stress that RVing is not just about hitches and wheels, it is about quality time with friends and family. We want people to understand that RVing is a lifestyle. It’s about Friends and Family, it’s not just about the RV itself.
Driftwood has for many years been the region’s leader in Destination RV sales, featuring Park Models, and Park Trailers. It is also home to the exclusive Driftwood Resort Home, a specially-constructed park model designed for easy expandability. When completed on-site by our own team of craftsmen, it gives you the largest open floor plan Park Model on the market. The unique combination of RV sales expertise and campground ownership vaulted Driftwood into a leadership role in the whole “Destination Camping” market, a term which Hayden helped create.
Another unique offering that helped give rise to Driftwood’s emergence as the leader in Destination Camping is it’s own in-house room and deck division, which is recognized throughout South Jersey for its quality. Featuring designs by Craft-built, Driftwood’s in-house carpenters and contractors ensure that your room and deck addition to your Park Model is a seamless fit.
“Having our own Room and Deck division has been a key asset to our customers. They know they can count on us to do the job correctly, and on-time and the cost of the room and deck can be conveniently financed right along with the purchase of the RV. Plus it fits into our goal of providing a one-stop location for the complete process, “according to Edson Robertson, who with his brother Malcolm own the RV dealerships as well as two of the region’s premier camping resorts: Driftwood Camping Resort and the all-new Driftwood TOO! Luxury Camping resort , both in Cape May county, NJ/
Facilities and marketing, however, are only a part of the picture. It is Driftwood’s people that are the reason for the dealership’s success–a fact that Hayden and Robertson are quick to point out. “We have extensively used the resources made available through the RVIA and its RV Learning Center for training our technicians and service writers. We have devoted a great deal of time to train our people. This includes the staff of mobile technicians, by far the regions most extensive and best trained and equipped road service fleet.
Driftwood RV Center has locations at 1975 Rt. 9 north in Cape May Courthouse and just outside Atlantic City.