Rocky Holman has been hired as the new product manager for DRV Luxury Suites, according to a press release.

Holman will oversee development of the Tradition, Mobile Suite, Elite Suite and Full House brands for the Howe, Ind.-based manufacturer.

“I’m a lucky guy to get to help make the world’s best luxury fifth-wheels even better,” said Holman. “DRV’s quality, innovation and attention to detail have been second to none, and we’re going to keep it that way.”

DRV said that Holman brings a strong background in retail sales to the high-end fifth-wheel manufacturer, as well as “an understanding of market segments, customer demands and price points.”

“What Rocky is very capable of is taking DRV to that next level,” stated Jeff Fought, president of DRV sister company Cruiser RV LLC. “He shows the ability to think well outside the normal box of RV ideas. Couple that with the strong retail minded platform already in place at the company and the sky is the limit.”