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Towable RV builder Dutchmen Manufacturing Inc. recently divided into “three distinct operating divisions to enhance the independence of our individual product lines,” according to Rich Florea, president of the Thor Industries Inc. subsidiary.
The three new divisions of Dutchmen are as follows:
• Dutchmen/Four Winds will focus on Dutchmen Manufacturing’s traditional product lines, including traditional, entry-level travel trailers and fifth-wheels as well as value-priced, laminated products.
Steve Paul has been named vice president and general manager of the Dutchmen/Four Winds division. Paul is a 23-year RV industry veteran who has been with the company for five years.
• Aero division of Syracuse, Ind., will focus on its industry pioneering ultra-light weight products.
Brent Stevens has been named general manager. Aero’s products are focused on the half-ton and below market. Stevens, who has been with Dutchmen Manufacturing for seven years, formerly was director of sales.
• Colorado division will focus on laminated, aluminum framed, midpriced travel trailers and fifth-wheels.
Matt Buckman has been named general manager of the Colorado division. Buckman, a 15-year industry veteran, joined Dutchmen Manufacturing as product manager a year ago.
“Each division will be run by a separate general manager who has been tasked with identifying customer trends, designing products to meet their customers’ expectations, and growing market share within their segment,” Florea said. “This divisional approach will allow the creation of unique products with distinct selling advantages. Our goal is to become the leader in each category by offering dealers and customers the best floorplans, features and value for their dollar.”
He said the changes already have produced positive results and growth.
Florea said there are four new product lines for 2005.
“The Dutchmen/Four Winds division recently developed and introduced the Denali and North Shore lines of laminated products, he said. “The Aero division is launching the Tundra line of ‘super-lite’ travel trailers and fifth-wheels and our Colorado division has introduced the all new Grand Junction line of midpriced, luxury fifth-wheels. The Grand Junction contains features not found in coaches costing thousands more.”
Dutchmen Manufacturing dealers are invited to preview the 2005 product line during the company’ annual open house, scheduled for Aug. 25-27 at Dutchmen’s new corporate offices on Caragana Court in Goshen, Ind., Florea said. Dealers interested in attending should contact Dutchmen Manufacturing for more information at (574) 534-1224.