Kris Craven

Kris Craven

RV industry veteran Kristoffer Craven has joined Goshen, Ind.-based Dutchmen Manufacturing Inc. as regional sales manager for the company’s Denali product line. According to a press release, Craven will be responsible for Denali travel trailer and fifth-wheel dealer development and training in the northeastern United States and Canadian provinces.

Most recently, Craven spent several years as an RV manufacturer’s rep, but was previously a 21-year owner/general manager of an RV retail store. “Kris is a great addition for us in the Northeast. He brings a knowledge of the dealership side of our business that’s so important to effective dealer relationships,” said Troy James, general manager. “He’s a real asset. Adding Kris to Team Denali will help us continue this company’s terrific growth.”

Craven noted, “It’s a fantastic opportunity to work with a company that helped set so many industry benchmarks. Dutchmen leads the way in product innovation and development, as well as product quality and customer/dealer support.”

Dutchmen’s Denali lined recently added the Trail Edition, a lightweight, half-ton product that’s “positioned to allow dealers to win when it comes to fighting lower-priced units,” the company said. “Trail Edition maintains core Denali sales features, allowing a dealership’s sales team to focus on building value and increasing profits,” Craven said. “There is a lot of positive buzz in this industry about Denali, and I’m excited to have the opportunity to help Denali and Dutchmen continue to grow.”

A graduate of Indiana University, Craven holds a bachelor’s in business administration and management. He resides in Bristol, Ind., and can be reached at (219) 746-0921 or [email protected]