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Dealers representing the brands built by the Dutchmen Manufacturing Inc. subsidiary of Thor Industries Inc. ordered 91% more units at the recently completed Louisville Show than they did at the 2001 show, according to Joe Hosinski, Dutchmen’s marketing manager.
“It was phenomenal, amazing,” Hosinski said. “It was the best show Dutchmen ever had.”
Although the dealer order volume increases were pretty much across the board, Hosinski said Dutchmen’s new Colorado brand, particularly the 35RL floorplan fifth-wheel, was “heavily ordered.”
The Goshen, Ind.-based company’s new European caravan market-influenced Adirondack brand of ultralight towables also was well-received by the dealer body, he said.
The Recreational Vehicle Industry Association (RVIA), sponsors of the industry’s National RV Trade Show in Louisville, reported dealer attendance was up around 20% on Tuesday (Dec. 2) and Wednesday (Dec. 3). Hosinski said Dutchmen “easily” saw a 20% increase in dealer visits at the show, which ended Thursday (Dec. 5).
Meanwhile, Dutchmen’s sister company, Keystone RV Co., also had a “phenomenal” show, according to Bill Fenech, executive vice president.
Fenech declined to reveal the exact percentage of Keystone’s order volume increase, but he said it was evenly distributed across the travel-trailer and fifth-wheel manufacturer’s product line.
“I didn’t hear one negative comment about the economy or the (RV) industry during the show,” Fenech added. “That’s very, very encouraging.”