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“Marketing Your RV Park/Campground Online,” a practical handbook to help park owners and operators maximize their online marketing efforts, is slated to be released in early May.

According to a press release, Evanne Schmarder, a long-time industry marketer, consultant, and mentor, offers practical insight for parks looking to build their online marketing program. Strategies and tactics included in the book include calculating customer lifetime value and marketing ROI to identifying ideal customers to recognizing timely marketing opportunities.

“Like developing and running any part of a business, online marketing requires know-how, trial and error, and measurement,” says Schmarder. “’Marketing Your RV Park/Campground Online gives readers everything they need to know about laying digital marketing groundwork and building a successful program from the foundation up.”

Designed for novices and experienced marketers alike, the handbook will be available as an e-book at all major e-book outlets as well as in paperback.