Regular unleaded gasoline now costs more than $2 a gallon in California, but rental firm El Monte RV now is guaranteeing its customers $1.35 a gallon, the Santa Fe Springs, Calif., firm announced today (March 10.)
“We want to make certain rising gas prices don’t inhibit or prevent people from traveling,” said Joe Laing, director of marketing at El Monte RV. “We know Americans are going to be looking for affordable travel closer to home this year, so we want to make it as easy as possible for people to hit the road.”
Currently, the national average for self-serve, regular unleaded gasoline is $1.69 a gallon, according to the American Automobile Association’s (AAA) website Fuelgaugereport.com.
El Monte RV customers, when they return their rental unit, will be refunded the difference between the national average price for self-serve unleaded at that time and $1.35 a gallon, with the assumption that the RV they rented got eight miles per gallon, Laing said.
El Monte RV rents Class A and Class C motorhomes from 43 locations across the United States. It rents some diesel-engine motorhomes, but the fuel-price-guarantee program only applies to gas-engine coaches, he added.
Diesel motorhome rental customers are not “price-sensitive,” Laing said.
It does not appear that El Monte RV’s bookings are below last year’s, although Laing admits comparisons are difficult because Easter is three weeks later this year and the Winter Olympics was in Salt Lake City during February 2002.