Rental firm El Monte RV has partnered with two large California dealerships, Dan Gamel RV Centers and Giant RV, in an agreement that calls for the Gamel and Giant RV to sell El Monte’s used motorhomes.
El Monte rents over 800 motorhomes, almost all Class A’s, in California annually and it rotates its rental fleet of 1,500 to 1,800 motorhomes every two model years.
Meanwhile, Gamel, an exclusive Fleetwood Enterprises Inc. dealer, operates from seven locations in Northern and Central California. Its locations are in Chico, Dublin, Fresno, Morgan Hill, Modesto, Redding and Rocklin, Calif.
The Gamel dealership had around $200 million in sales in 2002 and it anticipates reaching $250 million this year, in part, due to its opening of the Rocklin and Modesto stores earlier this year.
The Giant RV dealership group is in Southern California. It plans to move into a larger headquarters and dealership location in Montclair this month. It also operates stores in Corona, Colton, Irvine and Indio, Calif.
The Giant dealership, which achieved $150 million in sales last year, also plans to open new locations in Temecula and Murietta this summer.
The “strategic marketing partnership” between El Monte, Gamel and Giant RV is good for customers because it gives them “a chance to rent a motorhome before committing to a purchase,” said Ken Schork, founder and president of Santa Fe Springs, Calif.-based El Monte.
The partnerships make El Monte the largest RV rental firm in California, in terms of the number of locations and rentals. It also “accelerates” El Monte’s rental business in California, Schork believes.
El Monte now has more than 30 locations in California. In Southern California, its locations are in: Bakersfield, Camarillo, El Monte, Irvine, Laguna Beach, Lake Forest, Oceanside, Ontario, San Bernardino, Santa Ana, Santa Fe Springs, Studio City and Torrance. It also has two San Diego locations.
In Northern California, El Monte’s locations are in Chico, Dublin, Fresno, Modesto, Morgan Hill, Redding and Rocklin.
El Monte has more than 50 locations nationwide.