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Rental firm El Monte RV has partnered with the University of Southern California (USC) to offer the first “premier tailgate package” in the industry.
El Monte RV, which, in the last five years, has changed its focus from primarily serving tourists from abroad to serving mainly domestic customers, also is pursuing other “college athletic tailgate partnerships that fit with El Monte RV’s long-standing tradition of supporting athletics and key sporting events,” said Joe Laing, director of marketing.
In addition to being named the official RV rental company for USC, El Monte RV will offer premiere tailgate packages for Trojan fans. The packages will include rental of a 36-foot Class A motorhome, VIP parking in a space next to the football stadium and catering options.
“This partnership is a great benefit for Trojan fans who enjoy tailgating,” said Dena Montera, corporate sales executive for USC. “RVs and motorhomes are an important part of the experience and this partnership is a unique way to reach out to loyal fans.”
USC Associate Athletic Director Michael Alford added, “It is outstanding to form a relationship with such and innovative company and we believe that USC offers a great tailgating fan base in Southern Californai for their product.”
Meanwhile, El Monte RV believes “this will lead to a major shift in the way fans tailgate,” Laing said. “For corporate entertaining or for enjoying games with groups of friends or family, this is a fun and convenient way to turn a good football game into a stellar event.”