The owners of Emerald Coast RV Center, a four-location dealership group with two stores in Florida and two in Alabama, and Village RV, a California dealership with $45 million in anual sales, have decided not to sell their companies to the Recreation USA dealership roll-up firm.

Emerald Coast owner Al Binford said, while in South Bend, Ind., this week, that he has decided to stay independent.

Binford was in northern Indiana for the Damon Corp. and Monaco Coach Corp. national dealer meetings.

Meanwhile, Bruce Cooper, owner of Village RV, Roseville, Calif., confirmed in a telephone interview today (June 29), that he also decided not to sell to Recreation USA.

The addition of Emerald Coast and Village RV would have increased the size of Recreation USA, the company officially known as Holiday RV Superstores Inc., by more than 50%.

Emerald Coast, with locations in Panama City Beach and Pensacola, Fla., and Dothan and Robertsdale, Ariz., has over $40 million in annual revenue, according to a statement issued by Recreation USA last October.

Recreation USA, meanwhile, had $152 million in sales during its fiscal year 2000, which ended last Oct. 31.

Currently, Recreation USA has 16 retail locations in Florida, California, Kentucky, New Mexico, South Carolina, Virginia and West Virginia.