Encore Communities plans to aggressively expand its base of high-end, destination resorts by investing $150 million in park acquisitions during the next two years, according to a top company official.
“We’re going to continue to focus within the company’s core markets in Florida, the Rio Grande Valley of Texas, Arizona and California,” reports David A. Napp, chairman and CEO of the Scottsdale, Ariz.-based firm. “However, we also expect a certain number of our acquisitions to take place in the northern United States, as long as the properties are in high-demand destination locations,”
Encore, founded in 1996, has 31 RV parks with nearly 13,000 spaces.
Napp explained that the company hasn’t made any acquisitions in the past three years because of its focus on improving the quality of its existing resorts, which are marketed under the Encore and Sunburst brand names.
”I believe what we’ve been able to do over the past six years is establish Encore as the premier brand in the RV industry,” Napp said. “We have taken our time and created the upper-scale destination RV resort. You can go into any of our properties and get the same level of service and the same level of amenities and you’re going to get the same quality of location. I don’t think there’s another brand out there that can say that. We can do this because we own all of our properties. It’s a corporately owned system, so we have much more control over the quality of service and the quality of amenities provided.”
Napp says Encore is interested in properties with 300 or more sites located along the Eastern Seaboard and in the Great Lakes region, particularly those with annual occupancies exceeding 50% that are close to lakes, rivers or the ocean in true destination locations. “We are firm believers that the most successful northern located parks, those that have a primary season of Memorial Day to Labor Day, are those that are located on or very near a large body of water,” he said.
Encore’s properties are open to the camping public and accommodate all RVers, from extended-stay campers to overnight guests.
The chain of branded campground destination resorts, meanwhile, has announced the reorganization of its management team following the recent departure of two senior executives.
Greg Barton has been promoted to senior vice president of marketing, while Roger Buchanan will become the company’s senior vice president of sales and RV operations. Encore’s sales and marketing functions were previously supervised by Blake Ashdown, who recently left the company to become an independent consultant.
Additional promotions include Chad Dumke, who replaces David Imeson as the company’s vice president of capital improvements. Imeson also recently left the company to become an independent consultant.
Other promotions include Carl Fives, previously an Encore area support coordinator who will take on the title of senior vice president of Florida RV operations.