Middlebury, Ind.-based Entegra Coach rolled out a redesigned, responsive website with a completely different look and feel than its previous website. According to a press release, the site features new interactive and user-friendly elements and is designed to automatically optimize across all user devices, including desktops, smartphones and tablets.
The revamped site, found at www.EntegraCoach.com, has a refreshed visual design and provides an optimal user experience fitting to the luxury position of the Entegra Coach brand. Using “responsive design,” Entegra Coach’s website automatically detects a user’s viewing device, screen size and device orientation. The site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information.
Knowing that nearly 50% of visitors to EntegraCoach.com use their mobile device, the company focused on improving its mobile shopping experience. The site is also packed with a host of interactive tools, including:
- HMTL5 headers and animations.
- A dynamic model overview page.
- Photo galleries with sharing feature and enlarge option.
- Large floorplans for easy viewing.
- And easy-to-read standards and options.
Additionally, the site features a redesigned Owners’ Center area, a place for Entegra Coach owners to get detailed information about their coach, connect with other Entegra Coach owners, schedule a visit to Middlebury, and view owner specific event information, among other things.
“We wanted to update our website to fully reflect the luxury expected of the Entegra Coach brand, both in look and in features provided,” said Ashley Lehman, director of marketing for Entegra Coach, a division of Jayco Inc. “Additionally, we know our customers rely on our website for product information, and we know more of them are using mobile devices to access our site. We wanted to make sure our customers have the best possible experience regardless of the device they use.”
The site also features beautiful photography, robust product information and a “Build and Price” tool.