Around 800,000 square feet of exhibit space has already been assigned to RV manufacturers and suppliers for RVIA’s 56th Annual California RV Show.
The “Fairplex,” Los Angeles County’s Fair and Exposition building in Pomona, Calif., will once again host manufacturers and suppliers displaying the latest in RVs, products and accessories during the 10-day event set to run Oct. 10-19.
RVIA reported that its board has approved a $500,000 retail advertising budget to draw attendees to this year’s show. RVIA’s show committee is also working closely with the association’s public relations and advertising agency to “ensure the advertising dollar reaches the broadest possible audience of RV owners and potential owners.” RVIA said increased use of the Internet along with more traditional media will help achieve this goal.
This year’s show theme is “It’s All About Fun,” spotlighting the enjoyment gained through RVing. RVIA will also be emphasizing that RVing is still less expensive than air travel and staying in hotels, despite higher gas prices, while also providing quality family time.
A slate of seminars at the show will help attendees select the right RV and provide tips for full timing and extended RV travel. One of the most popular seminars from previous shows will be continued this year – “Yes, You Can Drive an RV.”
“Despite the current economic conditions, I think we are going to have a wonderful show,” said Marsha McInnis, RVIA’s western region show director. “Enthusiasm is high among exhibitors and consumers alike.”
Space was allotted to attendees during a July 11 drawing. The first draw went to KZ RV L.P., the second draw went to Lazy Daze Inc., and the third draw went to Rexhall Inc. Limited space at the 56th Annual California RV show is still available.