With just two months to go before the RV industry’s first-ever dealer sales and market development event, manufacturer exhibit space is now sold out for RVX: The RV Experience.
Owned and produced by the RV Industry Association (RVIA), the brand-new event will take place March 12 – 14 at the Calvin L. Rampton Salt Palace Convention Center in Salt Lake City, Utah. Hotel rooms are also filling up fast, so the RV Industry Association is encouraging RV dealers, retail stores, campgrounds, repair techs and other attendees to book travel arrangements now.
Confirmed exhibitors for RVX include RV manufacturers Airstream Inc., Forest River, Inc. Thor, Winnebago Industries Inc., Newmar Corp., Tiffin Motorhomes Inc., Roadtrek/Hymer, Grand Design RV, Lance Manufacturing Corp., Jayco Inc., Travel Lite, as well as suppliers Airxcel, ASA, Blue Ox, Carefree of Colorado, Coach-Net, Cummins, Dometic, Dexter, Fiamma, Furrion, Freightliner, LaSalle Bristol, Lippert Components, Thetford, Togo, Trauma and Wells Fargo.
“We couldn’t be happier with the response from industry brands to participate in the first-ever RVX,” said RV Industry Association SVP of trade shows & events Liz Crawford. “The entire industry has come together to use this amazing platform to show off their best new products, write orders, and kick off camping season across the country. Exhibiting companies are planning their showings to dealers, prepping product for sale, and getting their marketing materials ready. I’ve heard of some great new stuff coming out from manufacturers the last few weeks, which I’m supposed to keep secret, but trust me, it’s exciting!”
RVX provides the first spring opportunity for dealers to write new model orders and ensure that their lots remain full of the products today’s consumer is looking for. RVX will also provide multiple layers of learning about emerging consumer trends, growing consumer segments, and how through promoting new products and marketing to consumer personas, the industry can attract many new customers to the RV lifestyle and convert them into sales.
“There are growing numbers of younger consumers interested in outdoor experiences,” said RV Industry Association President Frank Hugelmeyer. “Dealers who attend RVX will leave with a better understanding of what products offer the right fit for them. Additionally, dealers attending RVX will get access to a revolutionary new RVX Sales Navigator toolkit specifically designed to help them identify and market to these new consumers.”
Applications are being accepted for the RVX exhibit waitlist. RV manufacturers, suppliers and distributors who are interested in exhibiting at RVX can add their name by emailing [email protected]. If booth space becomes available, waitlisted companies will be notified regarding availability.