Executives with Winnebago Towables in Middlebury, Ind., decided several months ago that it was important to help with October’s Breast Cancer Awareness Month, according to a report by the Las Vegas Journal-Review.
So, the company embarked on Campers for a Cure with pink travel trailers called “Minnies,” one of which was part of Las Vegas-based Findlay RV’s sale the weekend of Oct. 23-26 on the Silverton grounds.
“We only built 53 pink Minnies,” said District Sales Manager Jennifer Mink, an Indiana native who has lived in Las Vegas for the past year. “Winnebago and participating dealers are writing a $53,000 check to the American Cancer Society in support of Breast Cancer Awareness.
“It’s been a very good promotion,” she added. “Truckers who have been delivering them for the company are always stopped by people when they’re at truck stops. Breast Cancer Awareness is a very important cause, and that’s evident by the way people react to the program.”
The cause was especially evident during the show at the Silverton, where the 22-foot travel trailer, the brainchild of Winnebago Towables President Johnny Hernandez, drew rave reviews and steady traffic.
For the full story click here.