The rebound of Fleetwood Enterprises Inc.’s Class A motorhome and fifth-wheel businesses continued in 2003 with several important brands posting retail sales growth rates that out-paced others in their respective product categories, according to John Draheim, vice president of sales.
Fleetwood’s Discovery remained the No. 1 selling diesel-pusher brand in 2003 and it recorded a 21.9% increase in of the number of units sold by dealers, said Draheim, who quoted data from Statistical Surveys Inc.
Meanwhile, Fleetwood’s Revolution diesel Class A posted a 73.5% increase in unit volume last year, Draheim said.
In gas Class A’s, Fleetwood’s Southwind recorded a 14.5% increase and the redesigned Pace Arrow increased 19%, while the entire gas Class A segment grew by a just 3.8% in terms of retail sales last year, Draheim said.
Fleetwood’s Prowler and Wilderness fifth-wheel brands recorded 71.2% and 71.4% retail sales volume increases last year, respectively, Draheim continued. Retail sales of the company’s Terry-brand fifth-wheel grew by 55.3% in 2003 while the entire fifth-wheel retail market expanded by 12.6% last year over 2002.
“Prowler is still the No. 1 selling travel-trailer-fifth-wheel brand in the industry,” he said.
Prowler was No. 2 in the combined travel-trailer-fifth-wheel category behind Coachmen Industries Inc.’s Coachmen brand in 2002, according to Statistical Surveys Inc.
Additionally, Fleetwood’s GearBox LSV sport utility RV was introduced to the West Coast market in September and it ranked No. 2 in retail sales in California and Arizona in December, Draheim said.
National distribution of the GearBox LSV began in December.
A fifth-wheel version of the GearBox LSV will reach dealers’ lots this month, Draheim said.