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Fleetwood Enterprises Inc. was the retail market share leader in Class A motorhomes during the first half of this year and the company has decided to continue its “direct factory to customer” rebates on select models through Oct. 27.
Fleetwood’s dealers sold 3,790 Class A motorhomes during the first half of this year, a 20.4% increase over the 3,147 Class A units that its dealers retailed during the first half of 2001, according to the company, which cited Statistical Surveys Inc. data.
Fleetwood also had a leading 20.3% share of the retail market for Class A’s during the first half of this year.
No. 2 in Class A’s during the first half of this year was Winnebago Industries Inc. with an 18.8% retail market share. Winnebago’s dealers sold 3,512 Class A units during the six months ended June 30, a 24% increase over the 2,832 units retailed during the same portion of 2001, according to Statistical Surveys.
In terms of brands, sales of Bounder units increased 22.5% during the first half of this year to 965 units, according to John Draheim, Fleetwood’s vice president of sales and marketing, citing Statistical Surveys data.
Sales of Fleetwood’s Southwind Class A’s also increased 27% during the first half of this year to 716 units retailed, Draheim added.
In its statement issued Monday night (Aug. 19), Fleetwood included quotes from Hadden Smith, owner/operator of Media Camping Center, Hatfield, Pa. Smith said, “Over the past 90 days we have experienced a significant growth with Fleetwood motorhome sales. With all the changes and new models Fleetwood is offering for 2003, our customers and sales staff alike are giving Fleetwood motorhomes a big thumbs-up.
“We are expecting record sales with Fleetwood motorhomes at Media Camping Center,” Smith added.
Meanwhile, Fleetwood revealed on its website, www.fleetwoodrv.com, that it has extended its direct factory to consumer rebate program on certain Class A’s through Oct. 27.
Fleetwood’s rebate program on a wide range of Class A models from April 29 through July 28 was generally credited with helping Fleetwood’s dealers sell-off their aged inventory.
The previous rebate offer ranged from $1,500 to $3,000 on model year 2000 to 2003 units, depending on the brand.
Fleetwood’s current rebate program offers less money and applies to a narrower range of models. The following amounts of money now are being offered to the buyers of the following brands through Oct. 27:
• $1,000 for 2002 Bounder gas engine units.
• $1,000 for 2002 Southwind units.
• $1,500 for 2002 Pace Arrow units.
• $1,500 for 2002 Discovery units.