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Fleetwood Enterprises Inc. has named Scott Grafft, until recently a marketing executive with a software and intellectual property consultaing firm, to the post of senior vice president of strategic planning and market development.
Before joining Fleetwood, Grafft was vice president of marketing for Delphion Inc., which was IBM’s intellectual asset management software and services division prior to its being spun off by the technology sector giant.
Grafft joined Delphion in February and before that, he was a website consultant and developer at enterprise marketing software firm Engage Inc.
He also served in senior management positions at Foote, Cone & Belding and Draft Worldwide, two advertising/marketing services firms.
“I have had the privilege of knowing Scott for 10 years,” said Ed Caudill, Fleetwood’s president and CEO. “His experience consulting with a variety of companies, including a motorhome company, will be valuable as Fleetwood moves forward and crafts its strategy for the future.”