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Fleetwood Enterprises Inc. executives are confident their motorhomes will be seen by 14 million broadcast network TV viewers during an episode of ABC’s “The Bachelorette” on Wednesday night (Jan. 21).
Following the same format as “The Bachelor” series, a bachelorette is introduced to 25 handsome and intelligent men who share her desire to find true love. Over the course of six weeks, she will travel to exotic locations and spend time getting to know the men.
For this week’s episode, Fleetwood loaned a Class C motorhome and an Excursion diesel pusher Class A to the show, which has the bachelorette going on a “Mad Max” date.  A helicopter will drop bachelorette Meredith and her dates off in the middle of the desert, where they will ride ATVs and hang out in the Fleetwood motorhomes.
The “Bachelorette” represents a second major effort by Fleetwood RV division in recent months to gain national TV exposure. Late last year, Fleetwood partnered with consumer products marketer Procter & Gamble (P&G) to promote P&G’s Prilosec OTC heartburn medicine. Fleetwood painted two Southwind gas engine Class A’s “Prilosec purple” and at the end of the Prilosec TV commercials, the Southwind coach with the www.FleetwoodRV.com web address was clearly visible.