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Fleetwood Enterprises Inc. recaptured the Class A motorhome retail market share leadership position, at least for the first two months of this year, the most current data available, according to David S. Engelman, the Riverside, Calif.-based company’s interim president and CEO.
Fleetwood was the retail market leader in Class A’s until last year, when it relinquished the title to Monaco Coach Corp., Coburg, Ore.
However, through the end of February, Fleetwood had a 20.7% retail market share, according to Statistical Surveys Inc., an independent market research firm.
Meanwhile, Monaco was in a tight race for No. 2 with Winnebago Industries Inc., Forest City, Iowa. Monaco had an 18.2% market share in Class A’s during the first two months of this year, and Winnebago had an 18.1% market share.
After Winnebago, there was a sharp fall-off to No. 4 National RV Holdings Inc., Perris, Calif., which had a 7.8% retail market share during the first two months of this year.
Fleetwood was the market share leader in Class A’s from 1982 until last year, when it slipped to No. 2 with an 18.7% retail market share. Monaco was No. 1 last year with a 20.4% market share.
However, Fleetwood’s motorhome business is on the road to recovery, as indicated by the 46% increase in sales revenue it recorded during the three months ended April 28, Engelman said.
The improvement began during the fourth quarter of 2001, when Fleetwood climbed past Monaco in terms of unit volume at the retail level. Fleetwood had a 20.1% retail market share in Class A’s during last year’s fourth quarter, compared with 19.9% for Monaco.