Fleetwood RV recently unveiled a new website featuring an engaging design that highlights its entire product line. According to a press release, the website was built with a responsive design, optimized for mobile usage since Fleetwood owners spend much of their time traveling and are more likely to use mobile devices.
Visitors will find simple, intuitive navigation and helpful shopping tools, including a dealer locator and build-your-own feature. Also on the website is a motorhome locator for those who want to find a specific Fleetwood model. This live, interactive search tool allows owners to find a motorhome near them and more easily contact the dealer for more information.
Owners can download current and past model year brochures as PDFs or view them in an electronic flip version on the website. The new Fleetwood website provides an ideal environment to explore every Fleetwood motorhome, inside and out.
“The website’s innovative design and functionality compliments our brand very well,” said Steven Hileman, director of marketing at Fleetwood RV. “We recognize the importance of user-friendly communications through the web. Recent trends reported by comScore Inc indicate that the web accounts for three out of the top five most common places where consumers begin their shopping experience. Therefore, we’ve taken that into consideration and incorporated several elements to ensure a user-friendly navigation.”