Fleetwood RV announced a new license agreement with the National Association for Stock Car Auto Racing (NASCAR), that allows Fleetwood to develop custom-designed NASCAR-licensed RV products.
“The heart of Fleetwood’s long term strategy is to develop partnerships that continue to bring innovative RV products to our customers,” said Chris Braun, senior vice president of Fleetwood RV. “Our relationship with NASCARis a natural fit.
“NASCAR fans truly embody the RV lifestyle, and we are looking forward to introducing our new product packages to these passionate fans.”
“While RVing has become increasingly more popular nationwide, it has always been part of the NASCAR fan experience,” said Mark Dyer, vice president of Licensing and Consumer Products for NASCAR. “Additionally, recreational vehicles are seen all over the country, and NASCAR holds races in all corners of the US.”
According to a national consumer study, NASCAR fans are known to be strong outdoor enthusiasts and tend to travel by RV.
Fleetwood RV will unveil all of its new NASCAR-licensed products during the Oct. 16 race weekend at Lowe’s Motor Speedway in Concord, NC, as well as the California RV Show in Pomona, CA on Oct. 15 – 24.