Fleetwood Enterprises Inc.’s RV Group has partnered with Procter & Gamble (P&G) to help the consumer products giant market its Prilosec OTC nonprescription frequent heartburn medication.
Under the agreement, Fleetwood will provide two Southwind Class A motorhomes that will be painted “Prilosec purple” and will prominently feature “a number of P&G marketing initiatives over the next year, including television, print and web advertising,” said Scott Mautz, brand manager for Prilosec OTC.
A Southwind Class A recently was used for the “Burnout Challenge,” a 14-day, 24-city promotional tour for the new medication.
“Fleetwood is always looking for innovative ways to further its marketing efforts,” said Chris Braun, senior vice president of Fleetwood RV. “This partnership is a significant opportunity to showcase the quality and creativity that goes into every RV we build.”
The mobile marketing campaign will continue until December 2004.