Fleetwood’s travel trailer and fifth-wheel sales revenue plunged 26% during the three months ended Oct. 28, but company executives said the new Pride and Triumph series of travel trailers and fifth-wheels were a big hit during the RV industry’s recently concluded National Trade Show in Louisville.
Dealer orders for the Pride and Triumph at the show, which ended Thursday (Nov. 29), were 75% greater than the company originally anticipated, said Mark Mazurek, national product planning manager for Fleetwood’s RV Towable Group.
The Pride and Triumph are built are Fleetwood’s patented Storage Optimizer Chassis which allows for 40% to 60% more storage space than competitors’ models, said Jim Baehmann, product planning manager for the RV Towable Group.
The Pride and Triumph are, for example, intended to compete directly against Keystone’s Cougar and Montana brands, which have made significant retail market share gains in recent months to a significant degree at the expense of Fleetwood brands.
The Storage Optimizer Chassis features rails that were moved inboard and a truss system to support the floor and the storage compartments.
The manufacturer’s suggested retail price (MSRP) for a 33-foot top-of-the-line Triumph 3353 fifth-wheel is $41,309. The MSRP for a Pride 326 travel trailer that is loaded with accessories is $32,198, Baehmann added.