Fleetwood RV continues to experience solid growth in 2014 as the Decatur, Ind.-based builder reported solid sales at the recently completed America’s Largest RV Show.
According to a press release, Fleetwood experienced a nearly 40% increase in Class A retail sales compared to last year’s show. Grumbine’s RV partnered with Fleetwood for sales support with Fleetwood reaching record sales in Hershey.
“Attendance was strong last week” says Lenny Razo, director of sales – Eastern Region. “We had a huge draw and saw a surge in sales. The retail side of the Hershey Show gives us great insight to our customers.”
Rolling out new floorplans, introducing new products, and increasing features for consumers has contributed to the increased boost in sales companywide, particularly with the Class A product lineup.
Bounder reached an unprecedented height in sales for Fleetwood last week. As one of the most driven brands on the road, Bounder continues to provide consumers with a durable product outlined with features that offers an unequivocal balance between value and quality.
Fleetwood Discovery also received a great deal of attention during Hershey. The Discovery 37R floorplan caught the eye of Hershey Show attendees. Consumers expressed their interest in combining premium diesel-class amenities in a shorter length. The Discovery 37R meets consumer needs without sacrificing any of its power.
Fleetwood also made “a bold fashion statement” last week, the company said. “We introduced an all-new light wood color option, Butternut, throughout the entire Fleetwood product line. The feedback we received at the show was tremendous,” reported Razo.
The addition of a lighter wood choice gives consumers a wider variety of interior décor options with Fleetwood products.
“Consumers have been asking for a lighter wood. It’s here. Based on the feedback at Hershey, we believe the lighter Butternut wood option will be a popular choice for consumers,” Razo states.