Fleetwood Enterprises Inc. announced today (Jan. 17) its plans for a spring 2005 consumer launch of Fleetwood Vacation Club, the RV industry’s first-ever national motorhome shared-ownership program.
According to a press release, Fleetwood Vacation Club will be a points-based membership program that will provide numerous benefits, including access to Fleetwood Class A diesel and Class C gas-powered motorhomes from participating Fleetwood franchise locations.
The fully appointed motorhomes will be owned by Fleetwood Vacation Club and members will have the right to use the vehicles for periods ranging from one week per year to several weeks per year, over a 10-year period.
Fleetwood said one of the benefits is an exclusive affiliation agreement with RCI, the global leader in vacation exchange. Tne company will support Fleetwood Vacation Club with RCI points, enabling members to exchange club points for vacations at resorts within RCI’s global network.
In addition, Fleetwood Vacation Club members can use their points to obtain a wide variety of other travel products, including airfare, car rental, hotel stays, cruises, golf outings and tickets to theme parks.
“Fleetwood is recognized as an RV industry innovator and the upcoming launch of Fleetwood Vacation Club is yet another example of our drive to expand the reach of RVing to broader audiences through new products and programs,” said Ed Caudill, president and chief executive officer of Fleetwood Enterprises Inc.
“Fleetwood Vacation Club will open the doors to the RV lifestyle to a whole new group of consumers,” said Chris Braun, executive vice president of Fleetwood RV. “More people will be able to experience and enjoy the RV lifestyle in a flexible way that fits their schedule, lifestyle and budget.”
Michael J. Puntoriero, who joined Fleetwood Enterprises in May 2004, will head Fleetwood Vacation Club as president. Puntoriero, formerly a managing partner with Arthur Andersen, is working with a management team that blends Fleetwood veterans with industry experts in timeshare and franchising.